A loyal customer and retired army officer named Key Dickason originally brought the idea for what would become Peet’s all-time bestselling coffee to Alfred Peet in 1969. The result was so good that Peet not only named it after Dickason but also gave him a promotion from sergeant to major. Major Dickason’s combines the best origin coffees from the world’s premier growing regions with each region imparting its distinctive characteristics into a smooth balanced cup. Over the years this flavorful deeply roasted and unsurpassable blend has come to epitomize the taste of Peet’s Coffee. Convenient K-Cups offer an easy way to make a quick single-serving of this delicious brew.